Top 5 Virtual Fitness Programs on Android in Turkey: Q2 2023

During the second quarter of 2023, the top 5 virtual fitness programs on Android in Turkey showed varied performance in terms of weekly downloads, revenue, and active user trends. The data, sourced from Sensor Tower, provides insights into these trends.

Freeletics: Fitness Workouts experienced a notable increase in weekly revenue, starting at around $666 and peaking at $1.5K in late May. Weekly downloads fluctuated, with a high of 490 in mid-April and a low of 183 in mid-May. Active users saw a peak of 1.5K in early April, with a steady count around 1.2K towards the end of June.

Fitify: Fitness, Home Workout demonstrated a consistent revenue stream, maintaining around $800 weekly, with a peak of $1K in late May. Downloads started strong at 6.4K in late March but tapered to 3.3K by the end of June. Active users followed a similar pattern, peaking at 18.2K in early April and ending the quarter at 14.6K.

Strava: Run, Bike, Hike showed moderate revenue growth, starting at $355 and peaking at $513 by the end of June. Downloads were erratic, with a significant spike to 1.8K in late April. Active users peaked twice, first at 21.6K in mid-April and again at 21.7K in mid-June, indicating a strong user base.

Sweatcoin・Walking Step Counter maintained steady weekly revenue around $300-$380. Downloads were highest at 37K in late March, with a noticeable dip to 7.5K by late June. Despite this, active users remained robust, peaking at 166K in early April and stabilizing around 143K by the end of the quarter.

Kegel Men : Men's Health & Sex saw a dramatic increase in revenue from nearly zero to $1.8K by mid-June. Downloads surged from 266 in early June to a peak of 10.4K by mid-June. This rapid growth reflects a strong user interest and engagement within a short period.

For more detailed insights and data, visit Sensor Tower.